The story of Masseria Jorche began in the early 1900s, when Giovanni Gianfreda established the family’s first “palamientu” (an old, traditional winemaking room — the earliest form of an organized cellar in Apulia) laying the foundation for a winemaking tradition that endured even through the devastation of phylloxera. In the late 1950s, his grandson Cosimo built the first fully mechanized cellar, marking a turning point in the estate’s evolution. Today, the fifth generation — sisters Dalila and Emanuela — lead Jorche with passion, expanding the winery, developing the Masseria hospitality project, and creating an innovative Primitivo‑based cosmetic line. Jorche’s vineyards include 12 hectares of historic seaside plots and 6 hectares of young vines, cultivating Primitivo, Negramaro, Fiano Minutolo and Bianco d’Alessano. Harvesting remains a manual ritual, honoring ancestral traditions. Surrounded by olive trees and Mediterranean scents, the Masseria offers guests an authentic Apulian experience where history, nature and winemaking come together in perfect harmony.

About the wine

Masseria Line – Lo Apu – Primitivo di Manduria Dolce Naturale
A wine that captures the most typical and traditional aromas of Primitivo, expressing a genuine emotional bond with its native land.

Harvest: Manual, in small crates
Vinification: Gentle pressing, temperature‑controlled fermentation and long maceration on the skins
Wine yield: 50%
Aging: 5 months in barriques + 3 months in bottle

Tasting notes

Deep ruby red
Nose: Fruity, with notes of blackberry and wild berries, lightly spiced
Palate: Robust and harmonious; its good acidity balances the natural sweetness beautifully

Food pairing

A perfect end‑of‑meal wine, ideal with desserts and dried fruits.
Typical dish: Pezzi duri — traditional Apulian almond sweets